THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through administration of questionnaires data collected were presented in tables and percentage. A sample size of 30 was adopted and questionnaires were administered only 30 were returned. The data collected were analyzed using the percentage method while the hypotheses formulated were tested using the chi-square method. The study reveals that profit maximization can only be achieved if advertising is encouraged in small scale business management. Based on my findings the study recommends amongst others that advertising should be given a great recognition especially with infant industry or company in order for them to survive in the market place. It is concluded that the market share will be boosted, if advertising is properly handled.
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